In the past, the focus of website design was purely on aesthetics. However, as time went on and technology advanced, it became clear that there was much more to website design than just making things look good. User experience (UX) design is now an integral part of any successful website. Not to mention the fact that consumers have high expectations when it comes to browsing websites.
Therefore, if a consumer is looking for MLB odds on reputable sources, such as BetUS, for instance, they expect a seamless experience. That said, a well-designed UX will not only make your site more enjoyable to use, but it will also increase your chances of conversion by making it easier for users to find what they are looking for. With that in mind, let’s have a look at why UX design is important for websites.
UX improves customer satisfaction
UX focuses on factors that directly impact customer satisfaction when it comes to browsing websites. These factors include intuitive website layout and design, seamless navigation, visual hierarchy, useful content and so on.
Basically, UX design is responsible for meeting consumer needs, expectations and demands. If you manage to do so successfully, consumers will actually enjoy their time spend on your website pages and will, therefore, be generally more satisfied. Satisfied consumers are more likely to convert into paying customers.
UX helps retain customers
There are many factors that go into customer retention, but one of the most important is user experience (UX). If your customers have a positive experience with your product or service, they’re much more likely to stick around. More time spent on your pages increases the chances for conversion. Furthermore, retaining customers is not only beneficial but also profitable.
In fact, it costs six to seven times more to acquire a new customer than it costs to retain one. Moreover, retained customers tend to spend around 67% more than new ones. Therefore, by focusing on UX, you can give your customers the positive experience they need to stay with you for the long haul.
UX helps boost sales
As mentioned before, a good UX can boost both customer satisfaction and retention rates. But that’s not all it can do. In fact, satisfied customers are likely to share their positive experiences with friends, family and other consumers through word-of-mouth.
What that means is that more customers will come your way meaning your sales are going to go up as well. Providing customers with what they need or want is often the best promotion for your business. The word tends to spread fast, especially over social media.
UX is the key element in website design. After all, you’re designing a website to make it convenient for your target audience, not yourself. When UX is as good as it can be, customers tend to be happier and more willing to buy from you.
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