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What is user experience (UX) design?

User Experience (UX) design is the practice that design teams use to create products that provide meaningful and relevant experiences to users. It involves designing the entire product acquisition and integration process, including brand, design, usability and functional aspects.

What UX designers do goes beyond UI design

“User Experience Design” is often charity synonymously with terms such as “User Interface Design” and “Usability”. While ease of use and user interface (UI) design are important aspects of UX design, they are subsets. UX design covers a variety of other areas as well. A UX designer takes care of the entire process of buying and integrating a product, including branding, design, usability, and function. It’s a story that begins before the device is even in the user’s hands.

Products that offer a great user experience (e.g. the iPhone) are therefore developed about the consumption or use of the product and the whole process of buying, owning, and even troubleshooting. Likewise, UX designers focus on creating usable products; we also focus on other aspects of the user experience such as pleasure, efficiency and fun. As a result, there is no only meaning of good user knowledge. Instead, a good user experience meets the needs of a particular user in the specific context in which they are using the product.

UX designers consider the why, what, and how of product use

As a UX designer, you need to consider why, what, and how you are using the product. Why implies users’ motivation to adopt a product, whether they relate to a task they want to perform with it or to values ​​and viewpoints that users associate with the ownership and use of the product. The what deals with the things people can do with a product: its functionality. Ultimately, the how refers to the design of functionality in an accessible and aesthetically pleasing manner. UX designers start with the why before determining the what, and finally, how, to create products that users can have meaningful experiences. When designing software, you need to ensure that the “substance” of the product gets through an existing device and provides a smooth and seamless experience.

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